Get the playbook used to name industry-leading brands.
Go from “I think I like it?...” to a distinctive business name you feel confident building on for years to come.
Use my clarity-first naming process to brainstorm better ideas, narrow your strongest contenders and validate your name before you commit.
Coming up with names is easy.
Knowing you’ve found the one is harder.
Especially now that AI can give you 100 ideas before you finish your coffee.
But more ideas don’t mean better options. And they definitely don’t make it easier to know which one deserves to become your name.
Without a clear direction or the right criteria to evaluate your ideas, you’re left relying on gut instinct, AI recommendations or feedback from friends.
And for a decision you’ll build your entire business around, “I think I like this one?” isn’t exactly the confidence you’re looking for.
A BETTER WAY TO NAME YOUR BUSINESS
Name for the Long Game
- 90-minute live workshop
- Live Q&A at the end
- Step-by-step naming workbook
- AI brainstorming prompts
- Naming scorecard
- Ready-to-use research tools
- Next steps roadmap for your final name
It’s time to uncover a business name you love, trust and won’t outgrow.
What we’ll cover in the 90-minute workshop
See how the Brand Rising four-step naming playbook takes you from “Where do I even start?” to a distinctive name you feel confident building on.
PART FOUR
PART ONE
So when you finally say, “That’s the name!” you’ll have more than a gut feeling behind it.
You’ll actually know why it works.
Get clear before you create.
Define who it needs to connect with, how you want them to feel and what your name needs to achieve.
PART TWO
Brainstorm beyond the obvious.
Explore seven different creative approaches, each with an AI prompt designed to generate more distinctive ideas, not generic AI slop.
PART THREE
Narrow with confidence.
Evaluate your options against six proven criteria and practical considerations to identify your strongest contenders.
Test before you commit.
Validate your finalists with the right people, so you can make a more informed, confident final choice.
Know what comes next.
Follow my five-step roadmap for what to do once your name is finalized, so you can protect it, claim it and start building your brand around it.
Q&A
PLUS
Bring your naming questions.
We’ll wrap up with a live Q&A where you can get a brand strategist’s help with your specific naming challenges and questions.
Lauren S.
“Rebecca has helped me in ways I expected and in ways I never anticipated. I came into the program thinking I had a solid idea of what I wanted to build, but her workshop gave me the clarity I needed to move from ideas to action. Instead of constantly second-guessing myself, I left with a clear direction and a foundation I could build from.”
Founder, Foundations to Flourish
Uncover the business name you won’t second-guess.
SPECIAL BETA PRICING
SPECIAL BETA PRICING
LIMITED SPOTS AVAILABLE
$812
total value
Name for the Long Game Workshop
THURSDAY, SEPTEMBER 24 • 11-12:30 CST
LIVE WORKSHOP
THURSDAY, SEPTEMBER 24 • 11-12:30 CST
LIVE WORKSHOP
90-minute live workshop ($397 value)
Live Q&A at the end of the workshop
Naming workbook ($97 value)
Brainstorming AI prompts ($47 value)
Evaluation criteria + scorecard ($37 value)
Research tools + forms ($197 value)
Post-naming roadmap ($37 value)
Replay sent out within 1 business day
$79
One-time payment
Total value: $812
$79
You pay:
You’ll also get access to these bonuses:
WHEN YOU REGISTER TODAY
See how your name looks in context before you commit.
Plug your finalists into ready-made Canva mockups to see how they look and feel in real-world brand moments.
Your perfect .com domain is taken. Now what?
Discover smart ways to work around a taken domain, so an unavailable URL doesn’t mean giving up on a business name you love.
The Name Test DriveCanva Template
BONUS #3
Domain Plan B Cheat Sheet
BONUS #1
Does It Need a Name? Decision Guide
BONUS #2
Know when to create a new brand and when to keep building under the one you’ve got.
Use this simple guide to help decide whether a new offer, service or side hustle really needs a brand of its own.
Add the Feedback Loop to your workshop experience
WANT PERSONALIZED FEEDBACK?
$47
Add the Feedback Loop to your ticket for:
Submit your names, ideas or biggest sticking points and I’ll personally review them and send you a private Loom video with my perspective, recommendations and suggested next steps.
Your Feedback Loop includes:
- One private personalized Loom review
- Up to 15 minutes of feedback
- Guidance on up to 3 naming questions
- Delivered within 3–5 business days of your submission
MEET YOUR NAMING GUIDE
Hi, I'm Rebecca. Brand strategist, creative director and professional name-obsesser.
For over 20 years, I’ve helped businesses make the strategic and creative decisions that turn good ideas into distinctive brands, from national names to growing small businesses.
Along the way, I’ve learned that the strongest names rarely come from a lightning-bolt moment.
They come from knowing what you’re looking for, exploring beyond the obvious and having a smart way to decide what works.
That’s the thinking I’ve packed into Name for the Long Game.
Your questions, answered.
FAQ'S
Who is this workshop for?
Name for the Long Game is for founders who are naming a new business, side hustle or venture, or questioning whether their current name still fits. You don’t need any naming experience or ideas to get started.
What if I haven’t come up with any name ideas yet?
Perfectly fine. You don’t need to come in with a list of ideas. I’ll walk you through several ways to brainstorm names, including creative exercises and optional AI prompts, so you’ll have plenty of places to start.
Will I leave the workshop with my final name?
No, and there’s a good reason for that. A name you’ll build your business around deserves more than a rushed decision.
Instead, you’ll leave with a clear, step-by-step playbook for brainstorming, evaluating, researching and testing your options so you can work through the process on your own time and confidently choose your final name.
What if I don’t want to use AI?
No problem. AI is an optional brainstorming tool, not a requirement. You’ll learn several ways to generate ideas on your own, plus how to use AI more strategically if you choose to.
Will there be a replay?
Yes. Registered attendees will receive access to the workshop replay for 7 days after the live session, so you can revisit anything you missed.
Does this include trademark or legal advice?
No. I’ll show you how to do preliminary checks to uncover potential conflicts, but this workshop does not provide legal advice or guarantee that a name is available for trademark.
I highly recommend consulting an attorney and CPA for professional guidance on trademarks, business structure and other legal or financial considerations before making your name official.
What if I want personalized feedback or help?
We're here to help! You can add personalized support to your workshop experience. Choose the Feedback Loop for a private Loom review of your naming questions. This add-on service allows you to
